My absolute favorite color is pink. I have an MA in Women's and Gender Studies and do not consider the marketing of pink products to women be sexist and/or treating us like children. The idea that pink is an "upper (posted to The Peril and Promise of Pink)
My absolute favorite color is pink. I have an MA in Women's and Gender Studies and do not consider the marketing of pink products to women be sexist and/or treating us like children. The idea that pink is an "upper (posted to The Peril and Promise of Pink)
Tell me if one of these is false: 1. There are some women, with money, who base their purchasing decisions partly on fashion (see comments on this thread). 2. Dell has a legitimate interest in offering these women the electronics (posted to The Peril and Promise of Pink)
But I doubt that anyone is going to buy a computer just because it's pink. They are looking for a laptop and, all things being equal, some choose the pink one. They'd still buy it if it were black. I've (posted to The Peril and Promise of Pink)
I believe the problem is using the color pink as a social marker for "something specially for women." I certainly do not think the color pink ought to be a strengthener of gender binary in marketing, yet it is often (posted to The Peril and Promise of Pink)
Your first assumption is, unfortunately, mistaken. I've had women beg me to find a pink model. That's all they cared about. That obviously doesn't include all women, nor does Dell or any other marketer that I'm aware of try to (posted to The Peril and Promise of Pink)
Because Dell's marketing research team told them that Della would help them sell more stuff than they would without. I haven't been to Dell's website in a few months, but I don't remember any boys only restriction on the non-Della (posted to The Peril and Promise of Pink)
