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Why the annoying weight-loss ads are still up

I just wanted to give folks an update - as you know we've been having a problem with really horrific weight loss ads popping up on the site. You all have been incredibly patient, and I know how much it sucks to keep hearing us say that we're working on it while the ads continue to appear.

So this is what's going on (for anyone who is interested)...


One of the ad companies we work with has their system basically set up on a chain. So if they don't have an ad to put up at the moment, it goes to another ad server in the chain and so on. Google was a part of this chain - but because of all the gross weight-loss and anti-choice ads that came up in this process, we asked that company to remove Google. This worked...for a little while. The problem seems to be now that some of the other advertisers in the chain also serve Google ads themselves - that's why these ads continue to pop up.

The only thing the Feministing editors can do is grab the code of the offending ad, send it to the company and have them ban each URL. But our contact at the ad company tells us that this advertiser is "particularly tenacious" and keeps using new URLs to get in the system. Right now, they're working to find a different, long term, solution. I hate to continue to ask for your patience - because I know how offensive these ads are and I cringe every time I see one on the site - but I'm going to ask anyway. Please know that we're doing everything we possible can to remedy the situation, and if we can't fix this in the next couple of days - we'll temporarily take the ads down altogether until we can.

Posted by Jessica - July 15, 2009, at 12:25PM | in Advertising , Feministing

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30 Comments

[0+] Author Profile Page cato said:

Hi there, just wanted to offer some help from a different direction in the meantime - I have a add-on for Mozilla Firefox called Ad Block Plus, you can find it here: http://adblockplus.org/en/installation. I highly recommend it, it blocks in fact all annoying ads, not only on this site, and makes pages much faster.

Thanks! I just installed that and already I notice a huge difference.

This is exactly what I logged in to say. For those using Firefox, Adblock Plus is a fabulous extension. Right click on any element you don't want to see, and it's never served to you again. It even makes MySpace readable. ;)

Oh wow, thank you! This site loads so much faster now!

[0+] Author Profile Page Liz B. replied to cato :

LOVE AD BLOCK! thank you so much! I had no idea about this!

[0+] Author Profile Page EmilyGrrl said:

Why not leave them up? Let the company waste their money!

Because they can be triggery to women with eating disorders, and they promote an anti-feminist message about women's bodies and their worth that is not appropriate for this site.

[0+] Author Profile Page katemoore replied to bifemmefatale :

They also promote sham products with stolen and badly Photoshopped pictures. I swear, if people took advertising fraud seriously 99% of Internet marketing would vanish overnight.

I say just get individual groups and businesses to advertise with you. You still get paid and we get links to other branches and services with the same values in mind. Win-win. Alot more work maybe, but worth it.

With what money do you propose they use to hire a full-time advertising person?

[0+] Author Profile Page pepper replied to Amanda Marcotte :

Gosh, wordstock, how dare you brainstorm a positive solution to the problem.

[0+] Author Profile Page blucheezz replied to Amanda Marcotte :

Um... with the money from the ads?

[0+] Author Profile Page Interior_League said:

No tooth whitening
ads either, they're not sexist
but they're just plain gross.

[0+] Author Profile Page katemoore replied to Interior_League :

They absolutely are sexist, or at least promote unrealistic beauty standards. And they're also scams. Check it out:

http://wafflesatnoon.com/2009/01/24/scam-alert-part-4-teeth-whitening/

[0+] Author Profile Page Aym-bear replied to Interior_League :

Nice haiku!

Google Adsense keeps placing a hige colorful ad for Ann Coulter's column on my blog. It's unbelievably annoying. What logic led them to put it on my blog of all places, if I never as much as mentioned her name, is incomprehensible to me. Some of my readers already complained.

The weight-loss ads are disgusting. Please tell us when you find a way to remove them. It might be helpful to other bloggers who are experiencing similar issues.

I stopped using adsense for that reason. Every time I looked at my site I'd see anti-choice ads and also those damn annoying "Are you pregnant and scared? We can help!" ads. I received a few emails asking me what "type" of feminist I was because I had all of this anti-choice crap going off every time the page reloaded. I haven't used adsense since, the money just wasn't worth it to me if it meant jeopardizing the message I was trying to send out.

Occasionally we accidentally get ads for crisis pregnancy centers and other 'anti-choice' stuff on our blog (mainly because we write about reproductive rights a lot). It's very annoying.

[0+] Author Profile Page attentat said:

Can the advertiser set up a regular expression search on each ad that it serves up in the chain to look for things like "weight loss" or other keywords and not serve them up but serve the next in the chain?

Thanks for not supporting advertisers in delivering offensive, shaming messages to women.

[0+] Author Profile Page Cola said:

What really bothers me is the chorus of "you've won a five thousand dollar wal-mart gift card" I hear half the time I navigate to the site. Especially because I'm usually watching something or listening to a podcast. If I'm wearing my headphones, it's particularly bad, since the volume on those ads is always at maximum and there's no way to shut them off.

But I hate the other ones, too. I realise you can't go without ads.

can't they just devise some sort of tagging system on ads so ads with tags like weight loss or whatever are excluded? that would be a way to have more targeted advertising for the companies too. i know you can't do anything about that, but still...

[0+] Author Profile Page Darkmoon said:

I've never seen any weight loss ads on here...or any, for that matter. I use adblock plus on Firefox so I probably never would have known about the ads if they hadn't been brought up.

It's a shame though. Even with adblocking software the principle of the thing remains the same. I know it must be frustrating to have ads that promote a standard of beauty that are more often than not, unhealthy.

Kudos to you guys for trying to hard to keep that sort of garbage off this site. Those dieting companies are like cockroaches...no matter how many cans of Raid you use they always crawl back in under the cracks.

[0+] Author Profile Page kandela said:

How about just removing the ads in the middle of the page? No newspaper would put an ad in the middle of their stories, they all go on the edge.

For me any weight loss ad is annoying! Some of them are really funny too. I almost fell out of my chair while watching TV the other day - the commercial was hilarious. People are dumb - that's why the ads are dumb too.

Mira - Teeth Diseases and Teeth Whitening Specialist

[0+] Author Profile Page kandela replied to ecobase :

Please don't use ableist language. It's not on to equate not being able to speak with stupidity.

[0+] Author Profile Page jeana replied to kandela :

I wish I understood what you just said.

[0+] Author Profile Page kandela replied to jeana :

A primary definition of dumb is 'lacking the power of speech.'

Using this term to mean stupid is like using the term spastic in the same way.

[0+] Author Profile Page Ayame said:

Can anyone suggest a way to block the "ads by Pulse 360" (or maybe it's Plus 360) ads? So far all but one of them has been a weight-loss ad, and it also seems like they can read your IP address or something -- they almost always have some little tagline like "Find Weight Loss Solutions in *name of my town* ". But I can't for the life of me figure out how to block the damn things. I use Firefox...does AdBlock Plus work on them?

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