http://web.blogads.com/advertise/liberal_blog_advertising_network
Liberal Prose BlogAds Network
Women as Closet Furniture.

Um, wow.

via Men.Style.com

Posted by Samhita - April 07, 2009, at 04:00PM | in Products , Sexism

0 TrackBacks

Listed below are links to blogs that reference this entry: Women as Closet Furniture..

TrackBack URL for this entry: http://www.feministing.com/cgi-bin/movabletype/mt-tb.fcgi/12940

31 Comments

[0+] Author Profile Page Trixen said:

Ew.

[0+] Author Profile Page LadyG said:

I haven't said this since high school, but "barf me a river."

Tell me about it. Who wears a white belt?

Oh, fuck you Details.

I take personal offense at that picture. Almost everything in the photo is leather; is black leather; and much of it consists of belts with buckles visible. She has a watch strapped to her upper arm, and one shoe is strategically placed over both her hand and foot to look like she is wearing "ballerina heels" and bondage mittens.

They are clearly appropriating a BDSM, and specifically leather culture, aesthetic for their own purposes.

They are not us, they don't have a right to rip us off.

And at the risk of stating the obvious, also disgracefully misogynist and objectifying.

[0+] Author Profile Page Tara K. said:

I feel for the woman posing. How on earth could you hold that pose for this shoot?

[tries to get into pose]

Nope. Can't do it.

[0+] Author Profile Page nightingale replied to Tara K. :

I'm relatively certain there's a cushion under her back, although that's totally beside the point, since she clearly is supposed to look like there isn't one.

[0+] Author Profile Page Kathleen6674 replied to Tara K. :

If I squint really hard, I think I might see a yoga prop under her back. It's been painted to match the red backdrop.

Not that it makes the ad any less objectifying and disgusting.

[0+] Author Profile Page homebird said:

A pathetically bad attempt at a Helmut Newton ripoff image wise. And then "objects" of desire. Me thinks they need to be Fridayfied.

[0+] Author Profile Page Wonderwall said:

Really, I think they just ran out of creative juice. This is the most unthoughtful ad I've seen in a while. Its like they had a meeting trying to come up with some clever shoot and just ended saying, "Ah, screw it. bring in the naked model!"

The ad is cheap, dull, and really uncreative.

Especially since they literally did this same thing, like, a month ago:

http://www.feministing.com/archives/013912.html

[0+] Author Profile Page Dominique replied to Wonderwall :

but but ... don't you understand??? We *have* to have naked women used as props and furniture... otherwise, **gasp**, men might not think it's normal for this to happen!!!

[0+] Author Profile Page BROWN TRASH PUNK! said:

Wow!!! Using a naked woman as a prop for advertising.. HOW ORIGINAL AND CLEVER!!!!!!!!!!

NOT.

[0+] Author Profile Page benvolio said:

Me, I'm wondering if they had to airbrush the accessories as much as the woman. Because that's some glossy-assed footwear.

Or in other words, ew.

[0+] Author Profile Page Bethany said:

Wow, we've now been degraded to furniture. Fantastic.

[0+] Author Profile Page msmaddy replied to Bethany :

...for men's clothes!!

[0+] Author Profile Page jjgirl23 replied to Bethany :

Degrading? Nah. It's always been my dream to be a piece of furniture!

[0+] Author Profile Page Flor said:

Our arms are supposed to be as tiny as wrists, great.

[0+] Author Profile Page jjgirl23 replied to Flor :

That was my first thought too.

[0+] Author Profile Page Alessa said:

Walk all over me, I'll look sexy for you while you do it.

[0+] Author Profile Page Elizabeth said:

Hey y'all....PLEASE go to the website, and write them an email calling them out. Not like it will make a huge difference, and its great that we're aware of it right here, right now, but if we disapprove of misogyny like this, we need to get our voices out!

I sent them an email complaining about this article as well as referencing past indiscretions (aka the horrid article published alongside a woman dumped into a trashcan headfirst back in February). I hope others will do the same! You can email them at the following address: http://men.style.com/services/contact

I sent them an email complaining about this article as well as referencing past indiscretions (aka the horrid article published alongside a woman dumped into a trashcan headfirst back in February). I hope others will do the same! You can email them at the following address: http://men.style.com/services/contact

Oh, for fuck's sake.

[0+] Author Profile Page katie replied to Napalm Nacey :

I second that.

[0+] Author Profile Page Lisa said:

Beautiful women are often considered status symbols for wealthy men, so it makes sense to display her along with the other accessories.

Yes, I would like to store my expensive leather stuff on a piece of furniture that oozes sweat and oil.

I really don't get the whole "Women as furniture" gimmick. They're obviously not after sane, empathetic (that picture makes my back hurt), or decent people, I guess.

[0+] Author Profile Page kjt said:

Said a commenter at Sociological Images:

“It is not explicitly offending anyone, it doesn’t explicitly carry the message “women are sexual objects”. ”

No - it carries the message “women are objects.”

From an article I wrote on the dehumanization of women in advertising:

Social activist and media literacy proponent Jean Kilbourne, who with Diane E. Levin co-authored the newly released book, “So Sexy So Soon: The New Sexualized Childhood and What Parents Can Do to Protect Their Kids,” maintains that turning a human being into an object invites abuse.

“When women are constantly shown as objects, the abuse and the violence makes a chilling kind of sense,” she says.

In a presentation titled “The Naked Truth: Advertising’s Image of Women,” Kilbourne says the first step in committing a violent crime is to dehumanize the victim. She adds that many advertisements reinforce the idea that a woman’s body is an object.

Scott A. Lukas, chairman of anthropology and sociology at Lake Tahoe Community College and creator of GenderAds. com, a Web site that analyzes advertising images that relate to gender, also says sex slavery goes back to objectification and forms of dehumanization.”It’s hard to ignore it’s a big issue in our society,” he says. “It says, ‘This person is different from us, this person is less than us, so we can do what we want to them. There’s a movement toward something that leads to breaking down personal barriers that would normally prevent them from doing something wrong.”

[0+] Author Profile Page azinyk said:

"I really don't get the whole "Women as furniture" gimmick."

Maybe you have to be a male to appreciate it. The practice of eating sushi off a naked woman is still done in Japan and America (although it's now illegal in China) and although I'd never do that in public or for money, the idea of doing it one-on-one, like Samantha tried to do for her partner on Sex in the City, is very appealing. I can't articulate why, it just is.

I swear, I honestly saw that image and thought 'Oh wow, pretending to be a closet. A fetish I haven't heard of.' Kinda like http://elothtes.pbwiki.com/Furnies but real. I'm down with that, everyone can kink away as much as they like.

But no. More cliched sexist marketing. You see, as a guy it puts me in this position 'you want women to own and look at- this is the sign of your success'. But what if I DON'T want to own women, what if I don't want to hold them in a position when I look at them and they have to pose for me? What if I don't want to exert power over someone else? That's why all this stuff annoys me on a personal level.

[0+] Author Profile Page LindsMarie said:

I find this photo extremely disturbing too. The shoes were the first thing that I noticed, as Alessa said "Walk all over me, I'll look sexy for you while you do it." The other thing that got me was the bag placed directly near her genitals. Maybe I am the only one that thought this but I couldn't help but motice it looks like that pointy corner is lodged in, if you know what I mean. It made me think of when guys say things like "shove it" as an insult and that's what the photographer of this picture was screaming to her in my head. Uh! It is so sad that women are still being portrayed as nothing but objects.

Leave a comment


Search Feministing
Related Posts
Related Community Posts
Upcoming Events
  • Advancing Reproductive Justice
    Thursday, 12 November 2009 06:00 PM to 08:00 PM
    Three Peas Art Lounge
    Chicago, IL
  • The Annual Meeting of the Massachusetts Chapter of the National Organization for Women
    Saturday, 14 November 2009 09:45 AM to 01:30 PM
    Radcliffe Gymnasium at Harvard University
    Cambridge, MA
  • PROGRESSIVE SINGLE MINGLE a cocktail party for the left-leaning
    Thursday, 19 November 2009 07:00 PM to 10:00 PM
    People Lounge, in the heart of the Feminist District
    New York, NY
  • Transcending Boundaries Conference
    Friday, 20 November 2009 09:00 AM to 05:00 AM
    DCU Center
    Worcester, MA
  • Thinking Gender Conference (Deadline for Submissions is Next Week!)
    Friday, 5 February 2010 08:00 AM to 07:00 PM
    UCLA
    Los Angeles, CA

Recent Comments
Feministing As You Like It
Get involved with Feministing by joining our networks on:
Subscribe to Feministing