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Super Bowl Sexism: Stupid Flowers Edition



h/t to toniabarone

Posted by Miriam - February 02, 2009, at 01:29PM | in Sexism

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22 Comments

[0+] Author Profile Page BornSlippy said:

That extra little bit of unwanted sexual remarks in the workplace at the end was the icing on the cake for this one.

I am shocked, I tell you! Shocked!

/sarcasm.


[0+] Author Profile Page Disarm33 said:

Talk about a mean spirited and just plain unfunny ad. I also liked how before the woman opened the flowers the bigger women on the side was all like "I never get flowers," because no one loves fat chicks, har har. And the remarks at the end were pretty bad too. Nice.

They obviously aimed this at jerks who abuse cats and think a bunch of posies will get them anything they want. Uh-huh.

[0+] Author Profile Page Tsunade said:

I hate flowers.

[0+] Author Profile Page clementine said:

I wasn't bothered by this one the way I was by the Mr. Potato Head and the Pepsi for Men ads. I actually did a consumer opinion thing where I was paid to rate the commercials and give a second by second reaction. The results were in USAtoday this morning. I tried to call out the sexist bullshit when I saw it and have it reflect in my score but I was pretty disappointed by the overall group results.

[0+] Author Profile Page Disarm33 replied to clementine :

I think the idea of this one could have worked but it was executed very poorly.

[0+] Author Profile Page liv79 said:

Double WTF. Yeah, sexual harassment in the workplace is AWESOME.

The Superbowl ads in general were a pile of sexist crap.

I'm nursing a broken heart over the fact that Danica Patrick, who young girls view as a kick-ass role model, decided to partake in GoDaddy.com's nasty commercials.

*tear*

[0+] Author Profile Page Disarm33 replied to Heatherinspring :

Argh! Those were terrible! After the one about "enhancements" aired I was wondering if they were selling web domains or implants. Disgusting.

I wasn't offended by this when I saw it last night, but today I was walking down the hall at work and suddenly thought, "Why is it her fault that some cheap schmuck decided to send her cheap flowers? Don't the flowers say way more about him than they do about her? Why in the hell is everything always the woman's fault?"

[0+] Author Profile Page laurylen said:

I was so angry at the Potato Head crap (blogged about it actually). So funny that her mouth fell off - har har.

I want to know what he did to her (besides not retrieving her mouth) before he drove off again. Does anybody know?

Well. At least the ratings were way down this year.

which is unfortunate, given that the game was good

[0+] Author Profile Page feministcomedy said:

Comedy often rests in hyperbole and political incorrectness. Sometimes I worry if this blog perpetuates stereotypes of it's own-- the humorless feminist.

Sometimes I worry that people use the words "political incorrectness" without any idea what they mean or how they'd apply to the situation at hand, as a non-apology when they find something funny and don't want other people's opinions muddying that...

There were lots of ways the ad could have been funny (and more effective) without being offensive. The choice to send cheap flowers is the guy's after all, so how about this:

VOICEOVER: When you send flowers in a box, it says a lot about you.

FLOWERS: The guy that sent me has a really small penis!

VOICEOVER: Be sure to send the right message.

Admittedly, I'd imagine that a guy with a small penis would probably want to spring for the biggest possible flower arrangement, but I wouldn't actually know about that. Hem. Really.

[0+] Author Profile Page maggie said:

Because making light of women's ingrained self-hatred is the surefire way to sell flowers!

[0+] Author Profile Page sapientia paucis said:

On the bright side, I was reading the comments on a football blog I follow, and everyone who mentioned this commercial thought it was offensive.

[0+] Author Profile Page wildeiris said:

Oh I get it, these advertisers have a thing against BOX.
;)

I’m very sorry that Teleflora offended you with the Super Bowl commercial.

Despite the fact that we have been around for 75 years, we are a small company and it was our sincere desire to break through the clutter with our advertising and support our network of 20,000 local florists around the country.

Sincerely,

Jacqueline
www.teleflora.com/flowerblog

[0+] Author Profile Page maggie said:

Next time, try supporting your network of 20,000 local florists around the country WITHOUT treating half the population like a collective piece of worthless shit in the process.

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