Target Women: Cars
The latest from Feministing favorite Sarah Haskins.
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Sarah Haskins awesome as usual.
Except for the classism at the beginning of the video.
Um, it's not classism. It's sarcasm. It's making fun of the fact that advertisers assume all women own cars.
Yup, we should all aim to be MILF nymphos dribbling strawberry juice down our chins for the purpose of mass consumption. Patriarchal fantasy world continues to believe this is a viable sell to women.
I guess I wouldn't know how to sell cars. I'd be like, "It gets you from here to there, we've done all we can to ensure your safety, it's affordable, and it doesn't use much gas. We have larger ones to choose from if you usually carry a lot of people or more cargo. Please help us continue to pay our workers." I'd throw something in about everyone in the company making the same amount of money, but then I'd be lying. It would be nice if that were true; I would support a car company that divided the profits evenly. Did you know that if you take the yearly salaries of the 25 highest paid men and distributed it to others at $60,000 a year, it would make 36,233 jobs?
*snerk*
"It comes in blue. And, um, black. It's made locally in the US-- wait, where are you going?"
Yes, well, naturally (and sadly) I wasn't selling American-made cars. I was selling an ideal. Can we get some women together and manufacture cars with all of the above and everyone gets the same paycheck and the same raises every year?
What am I, an anarchist?
Your car can show not only that you're a mom, you're a MILF.--That pretty much sums up the "progress" that has been made in the world of advertising.
Brilliant. simply marvelous.
I don't understand why people aren't paying Sarah Haskins the big bucks for her own TV show, movie, whatever.
It seems like she does the creative work for the show, and it's FANTASTIC.
I'd love to see a deeper engagement with queer/trans/crip issues, but I'm sure given time, it will emerge.
Thank you Sarah Haskins! you are a worldchanger!
That is a really nice article.......
Awesome post.....
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Girish
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Honda Accord--Honda Accord
Kids, get out of the garage, mom needs some time alone with the S-80.
Hehe.
Now I want a chocolate, strawberry and popcorn sandwich...
I just experienced a major flashback to Susan Bordo's "Hunger as Ideology."
"This is Onstar... quit it."
LOL Sarah Haskins for the win!
In the latter case its role is less clear – either it acquires higherorder understanding of a variety of disciplines to justify its leadership role or it acknowledges it is merely part of the citymaking team. Or alternatively it makes a special claim that its form of knowledge is more significant in creating cities.
These status battles have raged for a long time. At points it was the architect who claimed primacy; now it is the urban design grouping who claim that their overlapping concerns, touching the ‘morphological, perceptual, social, visual, functional and temporal’, put it in the central role. These dimensions cover connectivity, movement patterns, street layout, sense of place and image, environmental design, social use and management of space, and the functioning of the public realm.
It should be noted that all the disciplines discussed, including urban design, are physically oriented and inspired. It is as if only organizing the space is important rather than creating a habitat. The knowledge of people who glue the city together seems incidental.