Man, Gwyneth Paltrow (R) is slummin'.

so fucking tacky.

groan. Both those adds are awfull- I'm not certain which one ios worse- this one or the axe adds. Have any organizations done a letter campagin against those Axe adds ?

groan. Both those adds are awfull- I'm not certain which one ios worse- this one or the axe adds. Have any organizations done a letter campagin against those Axe adds ?

groan. I don;t know which is worse, thjis or the Axe adds. hasn't any orgaization done a letter campaign agianst those ?

Sigh. Most depressing part? It will probably be effective advertising.

How trashy. I can't believe this is effective.

Ugh. I always thought that one of the most interesting links is that Axe is owned by Unilever, which owns Dove, which promotes the "Real Beauty Campaign". Argh.

That made my penis shutter. Probably not what they were going for. [Full disclosure: I'm a Ban man.]

Is this a real commercial? Has anyone seen it on TV? It looks so cheap and poorly made, like one of those "sponsored by" spots at the end of The Price is Right.

Maybe a little beside the point, but what's with the music? Is it the 1980s again? Or are they retro sexing the Caribbean?

Lame.

this just makes me shudder from how overt the ad is. i hate to think of the kind of guy that would buy into what this ad is selling. now if you excuse me i must go vomit from how sick the ad has made me.

Not only is it disgustingly sexist, it's just bad. Bad, bad, bad, BAD! This is the silliest ad I've seen in...days!

If I could post a photo of my expression right now, I would. Its kind of like my eyebrows have jumped together, trying to keep my brain from falling out.

If there was ever a reason not to shave, this may be it.

Wow...if I didn't know any better, I'd have thought these were spoof ads. Honestly, I don't know who would 'fess up to owning this junk (Edge or Axe)--the ads are TACKY and the products smell awful.

LAME.

thanks for bringing this up. i have to sit through it every time i watch the daily show and it makes me CRAZY. i really wish jon stewart would occasionally just be like "man, can you BELIEVE that ad that was just on??"

also i'm pretty sure that's not gwyneth paltrow

This would make for a hilarious spoof ad, unfortunately, way too many guys will buy into it. Namely, my male college peers. Possibly people I think are o.k. Blech.

I don't think that this stuff sells because guys think they will get hot chicks. I think it sells because they think that they're responding to it makes them more manly. Kind of like the guys that point out every mildly attractive girl they see as being hot. Just a way to say "don't worry guys, myself included, I respond to half-naked chicks, I'm still manly and not gay."

When they're actually advertising a product, it's pretty hard to just say they're satirizing sexism in advertising. They're laughing all the way to the bank, and I'm not planning on buying this product.

I get the joke, but I think it is only barely funny. I find the Axe ads to be a lot more good-spirited and clever, but this is just rank objectification of women.

I thought it was a joke when I first saw it.

My husband has been a longtime Edge user, but stopped after seeing this commercial.

Speaking of Axe....

http://www.youtube.com/watch?v=FgfzdgWgEZ4

Uuuugggghhhh!!! on SO many levels...

I actually wrote a paper for my Men and Masculinities class on the "Axe Effect" (google it, look at the website... its disgusting).

What is the other men's deodorant/body wash stuff that is very similar to Axe? I can't think of the name, but it's basically the same exact thing.

I actually wrote a paper for Men and Masculinities on "The Axe Effect" (google it, check out the website, it's disgusting)... Tag is another one that's bad too.

And not only is this ad extremely gross and sexist, it is a terrible ad quality wise. Ugggg.

Didn't mean to post twice... I realized it was called Tag after I wrote the first one

It takes more than a gaggle of tarts for the d-man to buy some shaving lotion.

I can't help but laugh at that crap they call a commercial. I must admit that the girls are extremely attractive but look horrible with that terrible acting and horryfying green bathing suits. Overall the commercial is stupid and it's hard to believe any man would buy a product just because they put half naked women in their commercials.

And I can't even express the laughter I get everytime I see an AXE or TAG commercial. Not only do those products smell horrible and unlike their commercials, I run away from the smell, but I find it hard to believe anyone would believe in those products.

The only good commercial I've ever seen for those silly sprays: http://www.youtube.com/watch?v=r1-LaQ9kxv4

What's the big deal? This commercial is an expression of free speech, which is every American's God-given inalienable right. The women have made a free choice to appear in this ad. They are also expressing their own empowerment by portraying themselves as young and beautiful women. And actors in commercials can make quite a good deal of money, not to mention that they often go on to more lucrative forms of entertainment.

Funny how so many people seem to disapprove of this ad, how they immediately see only negative aspects. Yey, quite recently on this same blog, people were literally falling over themselves to defend violent pornography (the Max Hardcore post) using the very same logic I have facetiously used to defend this blatantly misogynistic piece of garbage.

There's not much difference between this ad and pornography. Both exist as a man-made attempt at perpetuating the image of women as existing solely for male sexual use. Both are part of an orchestrated social environment in which women's lives are given less value than men's. To defend one and attack the other doesn't make a whole lot of sense.

Fake trolls? Go back and read the Max Hardcore posts and find out just how many fake feminists are on this site.

Fake trolls? Go back and read the Max Hardcore posts and find out just how many fake feminists are on this site. Truth hurts, doesn't it?

That's a real advert? It looks like a poorly done spoof.

The same ideology that produces porn produces these types of commercials- the difference to me though is what's being sold-an unattainable beauty standard and other ideals. There is still a difference in level though because what is sold here is a products using these ideals, where as porn is closer to selling women for the male gaze for more direct consumption.

I saw this commercial as I was watching TV on hulu.com. I had to close the window and stop watching it because it made me feel sick.
Anyone catch the little bit where they basically implied that foreign women dumb? The blonde woman on the right has a slight accent and says the made-up words in both ads.

Anyone know what ad agency made this? I'm also going to write hulu.com and ask that they stop showing it... it's offensive and has made me stop watching on more than one occasion.
The first time I saw it, I thought it was a joke! Then I went to their website.. *cries*

I once had a lap dance from a (male) stripper and he was SLATHERED in Axe. I was covered in a rash for three days. Now, if I even smell the stuff I break out in hives. Yeesh.

I am, in equal amounts, distressed by the use of these women's bodies to sell products as much as by the fake, made-up, baby words these actresses are using. But then again, you can take the English teacher out of the school, but you can't take the school out of the English teacher. Or whatever.

So, it's shaving cream, right?
I feel like, even if sex(ism) sells, the advertisers should have at least tried to get the intended use of the product across. I feel like the same demographic of dudes who'd fall for this ad might try and use it as a lubricant.

I have a sinus headache from just looking at the commercial still. Now to avoid the idiot that would use that junk.

In general, I think the cheap fragrances for men are really just offensive to my nose and everyone else's. My boyfriend and I will sniff them in the store and be amazed that people buy it and wear it. Proof that the advertising works...

I think womens' cheap fragrances aren't bad, so why are mens?

I love this commerical for a men's product

http://www.youtube.com/watch?v=RjAJB8gULZo

Does anyone remember the Bod commercials? Those were weird - targeted toward men but used images of half naked, ripped men with women voice overs, or women as gazers in the bleachers... interesting....

Sex will always sell.