That looks like it would really hurt.

On that note has anyone seen those VW for a baby commercials ?

http://www.youtube.com/watch?v=3qL_9Gmonuo

This is why I love Flo from those Progressive commercials. She takes the shoe thing and says, "Yeah, but here's something I like."

http://www.youtube.com/watch?v=itDejkU20Ig

The whole time I'm watching it, I'm wondering how she was going to get by with just one half of those pairs of shoes. It would have been tolerable had it not been for the greedy grabbing, the screaming women in the street, or the condescending guy who just couldn't believe how those crazy dames were acting.

I did see those "baby for a VW" commercials, and I didn't see them as sexist as much as they were sort of non-sensical. The only thing I really noticed was that they are all married couples, or at least hetero couples--no single moms or anything.

That looks like it would really hurt.

That was my thought, too. Don't look up, you'll put an eye out!

Thanks for posting this. This commercial really annoys me too. Even my father, who is sometimes unapologetically sexist, said he thought this commercial was ridiculously sexist when he saw it. He pointed out how the one guy in the commercial sort of just rolls his eyes at all the "silly women" scrambling for shoes.

Also, even though shoes are expensive and I do like cute ones, I agree with Tiffany and ShelbyWoo- every time I see this commercial I’m mostly thinking that a deluge of shoes like that would be rather inconvenient/dangerous and not something I’d wish for.

I’m mostly thinking that a deluge of shoes like that would be rather inconvenient/dangerous and not something I’d wish for.

Yep. I prefer to procure my footwear in a more traditional manner rather than have them falling from the sky upon my skull.

My other thought was:
How does she know those shoes are her size?
I guess all women have the same shoe size or we're all so crazed when it comes to shoes, we don't care about silly things like sizes.

Yep. I prefer to procure my footwear in a more traditional manner rather than have them falling from the sky upon my skull.

That line really cracked me up, thanks for a weekend-isn't-coming-fast-enough-end-of-Friday laugh!!

I choose to re-evaluate the commercial in non-sexist ways. I'm thinking that the women are not hysterical because they're free shoes, but because they know that they can turn around an sell them on e-bay for a neat profit. The eye-rolling guy doesn't know the price that women's shoes go for.

Replace "shoes falling from the sky" with "books sitting on the curb" and it would fit my demographic of woman who loves to read. Books are expensive, too. At least, new ones. :P

It seems like someone might get seriously injured from that situation

The feminist agenda has just fooled all of you into denying your true selves. Obviously ALL women put shoes at top priority. I can't even begin to comprehend cargo space unless it's in units of footwear.

You know what? I wanna bring flats back.

Is it just me or were all of those shoes freakin' HIGH HEELS?? EEEK.

And here is one of the reasons why I wonder if I'm a "real" woman because I don't have an innate love of footwear in large quantities.

The funny thing is that I was watching a show of the Top Things Men Like and one of them was.... Sneakers, lots of sneakers, designer sneakers, expensive sneakers!

.... in other words, SHOES!

I think I've said this before, not verbatim obviously;

While I can't often find myself defending the content of this kind of marketing I also can't bring myself to resent them. Vile though they may be for what they do to our shared culture, advertising and marketing people tend to know what will work for them in a capitalist paradigm. They research the response of their target audience and apply leverage to make money. They cannot be "amoral" because the nature of what they do is incapable of being "moral" (not that anyone here has made such an accusation, I'm just using my own words to relate what I often translate people's sentiments towards this wort of conduct. I couldn't think of a better way to express it.) If you are going to work effectively in that field there has to be at least a part of you that holds contempt for some significant part of your subjects and a basic disregard for everyone else. You might go home and be good to your family an friends but your targets have to be pretty much just a crop to be harvested.

So like a dog that pees on the carpet or a kid that whines for whatever kids whine for I can't get riled up over advertising that is insensitive or even offensive. They just don't know any better.

Unless it's antisemitic, then I'm all pissed off.

I just saw a car commercial that, in my opinion, wasn't too sexist. I have no idea what kind of car it was for, some kind of 4-door SUV thing with a hatchback.

Anyway, a woman's three (female) friends get into the car and one of them says, "So, what did you do today?" Instead of the usual "loading 3 kids and a dog going to school then four months worth of grocery bags into the trunk" montage, the woman puts a gym bag and a pair of running shoes into the (spacious, I'm sure) trunk. Then she stops at an art gallery and puts a giant painting in the back seat.

I just saw a car commercial that, in my opinion, wasn't too sexist. I have no idea what kind of car it was for, some kind of 4-door SUV thing.

Anyway, a woman's three (female) friends get into the car and one of them says, "So, what did you do today?" Instead of the usual "loading 3 kids and a dog going to school then four months worth of grocery bags into the trunk" montage, the woman puts a gym bag and a pair of running shoes into the (spacious, I'm sure) trunk. Then she stops at an art gallery and puts a giant painting in the back seat.

Perhaps their marketing department knows that women who would spend money on a 8-seat luxury SUV also have a large budget for designer shoes. If the commercial doesn't speak to you, you're not the target demographic.