I can only tell you the fun I would have rolling up in that bubble wrap and rolling down a grassy hill.

Screw the wedding dress.

Funny comercial but wives should be precious belongings to their husbands. It's normal and natural for husbands to be protective over thier wives.

i think it was cheesy, but they DID make a distinction. They said "protecting what's precious", even on a day off. Then they said "that's why we protect your belongings". Jeez.

Is it me or are people here giving free passes to a lot of bullshit lately?

It is not you, sigh. And it's not even clever bullshit, which might be sort of amusing.

vc, the normal feministing posters are not giving free passes. Lately there has been an influx of trolls. People with too much time on their hands have been trolling feministing lately posting lame comments. They're not even thought out, clever comments. They're not even mediocre comments. I don't know why they bother if that's the best they can come up with.

They weren't trying to make a distinction, that was accidental.
It's not normal and natural for husbands to protect wives- it's normal and natural for people to try and keep those they love safe. It's not a gendered thing that relies on a piece of paper (marriage license).
The commercial is actually rather subversive. It's reinforces stereotypes under the guise of humor, and it's so cheesy people don't tend to question it.

The commercial was pretty bad. So what, they wrap their wives in bubble wrap, so you should hire them to move your stuff? Um, ok.

Ah, if there's been a lot of trolls the last few days, it might be because the -chan.org sites had some problems recently. 4chan, one of the larger ones, was almost utterly inaccessible aside from, I think the archives and one board. The result is that these guys, instead of being mostly contained in their own communities, end up wandering out into the rest of the interwebs.

Although the comments above don't seem particularly chan-like, unless they're getting more subtle...

Mayflower moved the Colts out of Baltimore...what this means is that I already hated them, but now I have a reason for disliking them that I can cite out of state without seeming insane.

The guy can afford that house on a mover's wages? Maybe the American Dream isn't dead after all. :-)

Yeah, maybe she works too and they got an adjustable rate. But still...

vcmaude

Can't help but think you're referring to me as a troll. I've been here a while, thanks. That's pretty insulting. I visit this site daily and like to read the articles. It's ok if I disagree with something someone posted. Pick your battles, you know?

Er, PamelaVee, check the comment above your first one.

And the Sage dude. Can't we at least delete these people?

I don't have a problem with this. I think the whole joke here is supposed to be that she's NOT an inanimate object. If the implication were that she was, it wouldn't portray their movers as absurdly dedicated to a silly degree, you know?

Admittedly, it would have been better executed without the bridal gown and if they'd shown him wrapping up his kids, pets, parents, etc. But I think that's what they were going for and the appearance of anything objectifying is accidental.

I hope you're right, Lauren, but I think advertisers need to be more careful about the messages they send. If they're irresponsible, or even just too lazy to step back and wonder how people could see this, it's legit to call them out on it.

@altoqueen

Um, seriously? "Wives should be precious belongings to their husbands"? Please go back to the 1950s, your attitude is not acceptable in the 21st century.

"wives should be precious belongings to their husbands."

Strike out the word "belongings", and you'd get an agreement.

My first thought was, "Bubble wrap fetish?"

I thought it was funny, but also disturbing in the implication that a man's wife was part of his "belongings."

*bangs head on desk over and over*

THEY NEVER SAID THE WOMAN WAS A BELONGING!!!!
god dammit some of you are thick. they said she was "precious". some of you frustrate me so much. "finding" sexism everywhere.