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Target Women: Cleaning


Sarah Haskins does it again.

Posted by Jessica - September 20, 2008, at 10:47AM | in Humor , Video

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46 Comments

[0+|0-] Author Profile Page Flippy said:

I've always wondered about the "neurotic demographic" that daytime television advertises to. Some of those ads seem to address concerns that probably should be taken to a therapist or fear counselor.

"Now remember [if] you're giving your bathtub spout a handjob, it doesn't add to your number."

She's a brilliance previously unknown to our galaxy.

Loved it so much, I watched it twice.

[0+|0-] Author Profile Page TiernaFeminista said:

Amazing. I loved it.

[0+|0-] Author Profile Page Naama said:

Oh, oh, I was having such a terrible day, and now this makes evvvverything better.

[0+|0-] Author Profile Page Lelah said:

That was hilarious. Thank you for inspiring me as I procrastinate from cleaning this damn hell-hole that my husband made a mess of. I wish I was kidding.

[0+|0-] Author Profile Page squiddie said:

Ironically, I watched this about 5 minutes after fighting with the dang Swiffer mop so I could clean the kitchen floor. I always manage to cut my fingers on the indentations for the pad.

Thank you, Sarah Haskins!

OMG,"Baby, Come Back" was playing in my head as I scrubbed out my tub this morning. Now I know why. I've associated cleaning with that song. Geez.

OMG,"Baby, Come Back" was playing in my head as I scrubbed out my tub this morning. Now I know why. I've associated cleaning with that song. Geez.

[0+|0-] Author Profile Page vcmaude said:

YES!! I'm so glad she did one on cleaning products! She hit every nail on the head with what is so fucked up about these commercials. IIII love Sarah Haskins.

on a slightly unrelated note, why is that one mom that's scared of the public restroom holding her child on the toilet in her home?? It has always looked SO creepy. Is she afraid her daughter is just going to bury her face is that cesspool of germs in the toilet water? And who cares if the toilet is a little germy, we don't like cook in it, right? And can you really pass herpes in any way that Lysol can protect you against?

[0+|0-] Author Profile Page geekgirl said:

"on a slightly unrelated note, why is that one mom that's scared of the public restroom holding her child on the toilet in her home??"-eco

What your mom didn't do that for you?? Yeah that one has always struck me as odd, if not downright creepy. As for the passing herpes and Lysol protecting you against it, it reminds me of when dumbasses used to say "Don't sit on that toilet seat,the person before might have had AIDS! or If you touch public phones you can get AIDS!"

I'm a Sarah Haskins loving fool, she really hits the nail on the head.

Love it! Love Her!
John Stewart is missing out big time!

thnx again for posting her videos and making me actually lol~

On the upside, Swiffer is one of the few companies whose commercials have featured men cleaning. Mind you, one of those times it was a chorus line of men in Navy uniforms.

Hmm. I should make up a form letter to send to advertisers, encouraging commercials with men doing the cooking and cleaning.

Love it love it love it.

I've always been so pissed that cleaning commercials seem to blithely suggest that it is always the WOMAN who's responsible for picking up after the kids, the teenagers, and the husbands, even though all three of those are completely capable of cleaning up after themselves. "Darling! I forgot what a blender lid is for! But I've got to run and do something important! Can you wipe this up?"

And don't get me started on disinfectants. Suffice it to say, we've survived and evolved since the dawn of time without antibacterial soap, and bacteria are an important part of our bodies, so please, keep that shit away from me.

[0+|0-] Author Profile Page T-Monster said:

I love Sarah Haskins. So much.

"Why are you taking your kid the bathroom at Grand Central Station in 1972?"

I DIED!!!! If you've ever been near a NY subway bathroom you would understand. I've seen people pee in between the moving cars rather than go in those bathrooms. Then again, they were probably just drunk.

I'm off to have an erotic moment with my Clorox Cleanups...

[0+|0-] Author Profile Page devren said:

Thank God someone can find the humor in all of these terribly gender-biased cleaning product commercials!

I would never buy these products anyways.... only environmentally-friendly products for me!

I'm a HUGE fan of Sarah Haskin's "Target Women." The ones about yogurt and birth control commercials are equally hilarious.

That. Was. BRILLIANT.

This is another one of those things that oppresses women but also isn't that great for men. I mean, how insulting is it to be told that you are so incompetent that your intelligence is comparable to your pets' and that you need someone to clean up after you?

Anyway, Sarah Haskins. This woman, I just don't understand how she is so perfect.

[0+|0-] Author Profile Page LittlePunk said:

Has anyone seen the commercial where the woman is in a glass box for a week (not really, it's theatrical) just to show that when you dust with pledge (or some product) it will stay clean for a week. First off, not only does it appear that she is not fed or given water (whaaa?), she's pretty cool with it after an initial, "Wait, what?" And at the end, she's happy that it keeps the table cleaner, and pitifully asks, "Can I come out now?" SCREW YOU PLEDGE, I AM NOT A CLEANING SLAVE! http://www.youtube.com/watch?v=IsCW7dNtcuA&feature=related

[0+|0-] Author Profile Page gothicguera said:

@ Hara I thought of the same thing the same thing!!!

But on the cleaning subject I know couple of women hate cleaning and cooking, but they do not like the idea of their husbands doing it. Just let me type this AIR REFRESHERS ARE EVIL!

[0+|0-] Author Profile Page AJoy said:

I hate it. This is disgusting how Women are programmed to do these tough jobs. This is patriarchy. We should end patriarchy!!!

On the other hand most commercials of Marines, construction workers, auto mechanics are Men - http://video.google.com/videoplay?docid=-7766890229153939703

This is making Men join Army and die. Around 95% deaths in the army and at work place are Men. Patriarchy is making Men to become construction workers and toil in the hot sun, become car mechanics and make their hands dirty all the time.

I would like to see 50% of the Army and work related deaths to be Women, 50% of the people whose clothes are dirty with mud and paint to be Women, 50% of the people who fall down from cleaning 20th or 40th floor glasses to be Women. Make it 54% since there are more Women than Men. This is making Men struggle outside when Women are safe in their houses (usually with AC & heater).
This is Patriarchy. We should end Patriarchy!!! I hate Patriarchy!!!

[0+|0-] Author Profile Page emmakitty said:

Ok, I thought this was hilarious, but I also thought that Haskins brought up a really interesting and incisive point about how women are supposed to be clean, sexy, and put together no matter what they're doing. You can see even better in some cleaning commercials which compare a woman's cleaning life before she got a certain product (dirty, messy, frazzled) and after.

[0+|0-] Author Profile Page a.k.a. Ninapendamaishi said:

LittlePunk,

Yep, I recently saw that one, and had the same thoughts...

I was waiting for her to do one about cleaning products - the way they market them towards perfect women drives me crazy. I love Srah Haskins.

[0+|0-] Author Profile Page that girl said:

Umm....AJoy? Most of us here are against the culture of machismo (especially in the military) and the loose occupational safety standards that contribute to so many work-related deaths. At the moment, however, we are discussing a particular issue that affects women. Cleaning can be disgusting, dirty, and painful, especially for hired maids (most of whom are women, mind you). Read Nickel and Dimed for details.
Also, while men may make up the majority of the army and construction jobs, they also make up the majority of doctors, professors,CEOs,politicians, lawyers, etc., most of whom have air-conditioned/heated offices, while their secretaries may not. We'll gladly take some of your construction jobs, provided we get some of the good stuff too.

[0+|0-] Author Profile Page brandyg said:

Too funny. This is why I have cleaning fairies. He wont clean. Why should I?

[0+|0-] Author Profile Page SociologicalMe said:

Yaaaaaaaay she did cleaning products! I totally left this suggestion in comments on her last one! I'm gonna go bask in my feminist/geek moment of joy...

this was...brilliant. when she reached for the lysol next the the condom and then sprayed her bf's privates, i nearly died laughing.
she's a genius.

[0+|0-] Author Profile Page penny rose said:

What bothers me the most about the cleaning commercials is the fact that ALL the women are well dress and have their hair and makeup done. Should I look my best to clean the toilet? I can only speak for myself, but when scrub the tub,I am not wearing khakis and a cardigan set.

[0+|0-] Author Profile Page Attagrrrl said:

"Everyone you live with is an idiot!" That made me laugh so hard.

"This is making Men join Army and die. Around 95% deaths in the army and at work place are Men. Patriarchy is making Men to become construction workers and toil in the hot sun, become car mechanics and make their hands dirty all the time.

I would like to see 50% of the Army and work related deaths to be Women, 50% of the people whose clothes are dirty with mud and paint to be Women, 50% of the people who fall down from cleaning 20th or 40th floor glasses to be Women. Make it 54% since there are more Women than Men. This is making Men struggle outside when Women are safe in their houses (usually with AC & heater).
This is Patriarchy. We should end Patriarchy!!! I hate Patriarchy!!!"

I know that this was meant to be sarcastic and derail the thread, but I actually totally agree with it. Men have a lot of crap jobs, but the thing is that men's crap jobs tend to pay better than women's crap jobs, especially the unpaid second job of housekeeping that so many women do after a full day at their other jobs. Personally, I would much rather be a construction worker than make $10 an hour sitting in a cubicle. And if 50% of the deaths in the Army were women because women were being treated and paid equally in the Army, then there wouldn't be anything wrong with that. I believe that women should have to register with Selective Service just like men. The only way women will ever be treated equally is if they are allowed to take on some of these tougher jobs in equal numbers with men. Women are just as capable of cleaning sky scrapers and shooting people as men, and conversely, men are just as capable of cleaning toilets.

"Slip into something less comfortable" ... you got them, Sarah. Oh, advertising industry, I wish you would be more realistic.

Also, "it's not a chore, ... it's a date!", along with the sensual bathtub tile cleaning scene (practically porno, or something) was absolutely priceless. Oh, advertising industry, I wish you would grow up.

[0+|0-] Author Profile Page Roja said:

She is fucking hilarious.
we need her to get to much bigger and better places. Can we somehow help her do that?

[0+|0-] Author Profile Page Tammy said:

I heart Sarah Haskins! But I'm not going to lie...I laughed at that Swiffer WetJet commercial the first time I saw it.

I would take my kid to piss/shit outside before taking them into that bathroom!!

This video is hilarious. Which reminds me, has anyone seen the commercial for a product like swiffer that has febreze in it or some shit where there's a man doing the "swiffering"? I caught a small glimpse of it a while ago and never saw it again!

[0+|0-] Author Profile Page PamelaVee said:

Dear Every Single Cleaning/Home Scent Product Producer:

I get it. I have a vagina and therefore should only bother with making my home tidy or smell nice. My messy kid who is old enough to know better just gets a head shake from me, and I follow him all around the house picking up his mess. I am not going to make HIM clean up his soda that is all over my wall.

What the fuck is with these gender role commercials?
In EVERY SINGLE cleaning, paper towel, laundry, or air freshener commercial, the woman (presumably a mother) has been cleaning up the mess, many of which she didn't even make.

Just two- but every one I see is the same.
Paper towel commercial- kid shakes up soda and sprays it all over the kitchen. Mom pretends to be mad and sprays him with faucet sprayer. Then she picks up the mess with a strong, durable paper towel. Thanks, mom!

Clorox, Tide, and almost all others I have seen has the woman cleaning a counter, a toilet, or doing laundry. Clorox has some product that is supposedly safe to store food by, and- you guessed it- mom's cleaning the counter.

The last one I saw was Oust and that was last night. There was a dad who changed his son's diaper, then tossed it into the pail, but it caught on the rim, and it showed a visual representation of germs flying everywhere.
(1. Black family- props. 2. Dad changing diaper- props).
The props end there. The dad leaves the mess. Wife/mom comes in, smiles, shakes her head and sprays it down. Wouldn't a simple dad-to-kid "Uh oh!" and showng the kid how to clean be enough? Can't a laundry detergent commercial show a grown man sorting one basket of laundry? Can't we show a child being shown that we spill, we clean? (Not that I can talk... I'm kind of messy myself).

This bothers me for more than just the anti-feminist "women should be cleaning something" perspective: these commercials make men appear incapable of being fully sufficient adults, fathers, child-rearers, or mess-cleaners. It paints THEM as too stupid or lazy to do a simple task correctly, and that is sexist against them. Look! My dumb dad turned our whites pink again! Dad burned dinner! Dad used the wrong paper towel because he's not as good as mom!

So, please, makers of these products. Show a man being an ADULT and cleaning his own underwear/toilet/socks/counter/baby's diaper pail. And also wash my clothes while you are at it because having a vagina doesn't automatically make me turned on to clean stuff. Sowwy.
I won't be buying your toxic animal-tested shit anyway.

Roja,

I am totally with you on that one!! xD

[0+|0-] Author Profile Page goldfish said:

WHOA! At approximately 1:40, look at the cleaning fluid dripping down the dark surface.

IT SPELLS "OPRAH."

Look!

[0+|0-] Author Profile Page Misspelled said:

OMG, goldfish, thank you for pointing that out. I haven't seen anything that funny all day. How incredibly creepy.

Holy crap, it DOES say Oprah. WHAT THE HELL!!

That may be the greatest thing I've ever seen...

[0+|0-] Author Profile Page DrScience said:

That was awesome. Also, I love that when she went for the lysol instead of the condom, it made that yelling noise from starcraft.

[0+|0-] Author Profile Page vcmaude said:

"'Why are you taking your kid the bathroom at Grand Central Station in 1972?'

I DIED!!!! If you've ever been near a NY subway bathroom you would understand. I've seen people pee in between the moving cars rather than go in those bathrooms. Then again, they were probably just drunk.'"


Hahahaha. . .my drunk friend did that a couple weeks ago.

They have subway bathrooms?

[0+|0-] Author Profile Page dragonfly1988 said:

I soooo love Sarah Haskins. I was glad that she used that stupid commercial with the stereotypical "buffoonish husband" who can't use a blender. That commercial has been driving me nuts since the first time I saw it. Who actually identifies with that? Why would any self-respecting woman live with an adult of any gender who can't use a blender properly?

[0+|0-] Author Profile Page Paul said:

Holy cow, this thread has two things in it that I know. Cleaning and the Marine Corps. In a wierd way I manage to defy and prop up gender roles when I clean. I feild day (detail clean) my house once a week. I do most of the work myself because I'm very regimented and my g/f ends up being frustrated with my intesity and criticism. Good lord, who doesnt know to clean top down?

Let me say that Sarah is one of the funniest things on the internets (I have a soft spot for Feeding your f**cking family). Further more when I'm giving my bath facuet a handjob I'm usually nude.

I think women should be paid with more then just sex and flowers for all their hard work in the home. I appriciate house wives all over the world for their dedication to their JOB! Stick it to the man, baby! Girls rule, boys drool.. and we end up cleanin it... or else it will be there forevvvvveerrrrr!! Right?