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Some vintage sexism

Check out this 1970 ad for bath oil (via Found in Mom's Basement):

The text reads:

Sure. You live with him and take care of him and hang up his clothes. But just because you do the things a wife's supposed to do, don't forget you're still a woman.

One of the nicest things you can do for a man is take care of your skin. That means Sardo. No other bath oil or bead has Sardo's unique dry skin formula. It's pure bath oil. The richest. The best. 3 out of 4 women saw and felt and loved the difference after just one Sardo bath.

How about you? Why don't you do something soft and young and special for him. Feel wonderful all over with Sardo.

Wow, this is really taking some early-nineties Bryan Adams to its sexist extreme. I wonder if, when she wipes her ass, she's also doing that for her husband?

Posted by Ann - September 16, 2008, at 01:12PM | in Sexism

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20 Comments

HA! Fabulous.

[0+] Author Profile Page Halo said:

"early-nineties Bryan Adams"

I nearly tinkled myself laughing... nice :D

Oh, wow, I remember those ads.

But it isn't really that archaic/vintage. Take a look at the recent issue of Cosmo. From cover to cover, stories about picking, pulling, starving, cleaning, working and grinding for your man.

Or else he'll leave.

*eyeroll*

"I wonder if, when she wipes her ass, she's also doing that for her husband?"

That is such a great line, I laughed so hard! Good job, Ann! :)

And yes, this ad is repulsing..."But just because you do the things a wife's supposed to do, don't forget you're still a woman. " WHATEVER! I am not going to do what a wife's supposed to do. Whatever I do is up to me..get it, ME! ;)

[0+] Author Profile Page Oskar said:

Even Don Draper would never make an ad this unsubtle. I mean, he's a total asshole, but knows what he's doing.

That's Veronica Hamel, isn't it? I love "Hill Street Blues", and my first thought was "What is Joyce Davenport doing in that ad?"

Then I got to the "you're still a woman". Um, what?

I think I prefer "Calgon, take me away".

Why is she wearing a fur-lined scarf HOLY SHIT THAT'S HIS ARM

Ewwww! This is so disturbing. Though it is a quintessential example of why I'm a feminist... :)

[0+] Author Profile Page geekgirl said:

If she's doing everything for her husband that must include wiping his ass also. I like hairy men but his hands are like furry gloves.

everything i do,i do for me.

[0+] Author Profile Page Ann said:

norbizness, hairy-arm scarves are totally in fashion for fall.

[0+] Author Profile Page cellardoors said:

This just in: "Beauty Only for Male Beholder." Also, "Wives Aren't Really Women (Sorry Ladies)."

[0+] Author Profile Page leighbee said:

yagh. my eyes just rolled out of my head. this is right up there with my grandma telling my mom (on her wedding day, no less) that sex is a "wifely" duty performed by obligation for your husband. i don't know whats worse about that, the obligation part or the performance one. either way, fuck that ad.

[0+] Author Profile Page kid_lightning said:

"Why is she wearing a fur-lined scarf HOLY SHIT THAT'S HIS ARM"

HOLY SHIT GLAD I DIDN'T SPIT-TAKE

[0+] Author Profile Page Liz M said:

"Why is she wearing a fur-lined scarf HOLY SHIT THAT'S HIS ARM"

lmfao, norbizness. and they say we feminists don't have a sense of humor... ;)

[0+] Author Profile Page Nettle Syrup said:

UGH, it's so bad it's funny. :P But it'd be funnier if it were satire. But it's not. That's scary.

[0+] Author Profile Page Eileen said:

I can't really see him all that well, so for some reason my mind is putting him in the Sean Connery "Zardoz" costume, complete with ponytail, diaper, and machine gun.

Yeah, if it weren't for that man I happen to live with, I wouldn't bathe at all.

"Why is she wearing a fur-lined scarf HOLY SHIT THAT'S HIS ARM"

OMG, I seriously did think that was a scarf.

Eeeeek...thats terrible!

[0+] Author Profile Page MysteryBouffe said:

I can't reconcile the blood-boiling nature of this ad with the fact Alan Rickman is in a Bryan Adams music video about Kevin Costner as Robin Hood. It's like pure hatred attacking a very powerful kitten. Just want to put that out there.

[0+] Author Profile Page Bloomberg said:

Yet being away from the spotlight can have its advantages. Indeed, as Peter Hall points out, many historically innovative cities, such as Los Angeles (at least initially), Memphis and Glasgow, nurtured their talents and experiments away from the central hub. The first contemporary art galleries in the sense we understand them today were in Lodz in Poland and later Hannover in Germany, rather than in Warsaw or Berlin. Smaller cities can try out things a central city may find unimportant. Furthermore, the core city will find it difficult to operate in every sphere. The difficulty for the smaller, upstart city is inserting itself into international circuits and meeting the aspirations for their creatives once initial success has been achieved.
The point is that every city can be more creative than it currently is and the task for the city wanting to be creative is to identify, nurture, harness, promote, attract and sustain talent and to mobilize ideas, resources and organizations.

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