I read yesterday that this ad was done on spec - meaning that Guinness did not commission or approve the ad. So, you know, keep drinking it.

I would say this is pretty damn horrific!

This isn't a shaking woman, this is a 4 way sex scene. Its disgusting.

Guinness should be doing everything they can to get this off the internet.

Yeah, it's not an official commercial. usually unknown directors will make commercials on "spec" in order to try and get recognized and hired. Let's hope this guy never gets hired for anything as the commercial was beyond stupid and hateful.

Jesus Christ. That pretty much ruins my day, too. How sick and misogynistic.

I didn't like the sound effects. I think it was supposed to be the sound of the beer sloshing in the bottle, but, eww.

And I'm with Jessica, the sex doesn't look very good at all. At first I thought she was just giving head, which would have made more sense with the small movements. However, when it was shown to be more than that, my first thought was to feel sorry for the girl for getting sexed so badly. The guy should lay off the beer if that's all the enthusiasm he can muster. But maybe that's just my personal preference. ;)

Well - that was tacky. I am glad it wasn't a real ad, though I do wonder how the "spec" director thought equating a product to some of the least exciting sex ever seen would be a positive. The woman is portrayed completed as an object to be owned and "shared" - yes...pretty sexist. However, it ruins even the idea that she might be into the scene by making it - let's face it - unappetizingly boring for her *and* the guys in question. It looks like very bad unsuccessful want-to-be porn. Just sad.

Can I ask how we know it's made on spec and not a commercial that was commissioned? Like, is there a link? A press release from Guinness about how awful this is?

Man, that's a gross commercial. Does anyone know how we can find out who made it - not just who posted it online?

A mate of mine works in marketing and got in touch with Guinness's mammy company, Diageo. A PR woman on the phone told her she'd heard about it and soon after sent her an email with this response:

"Please be assured that Guinness is in no way associated with this video, and has approached YouTube to have it removed. We are proud of our brand, and our commitment to responsible marketing, and this is not how we want our brand portrayed."

I'd take it with a pinch of salt though, they're hardly going to own up to a dodgy viral marketing campaign. And what self respecting human *shares* a *bottle* of guinness anyway?? :) PINTS FOREVER!!

So *that* was definitely gross. The guinness-sharing, the awful awful sex, the sounds, the music was pretty horrid, it was all just pretty bad. Not even pretty bad, it was very very bad.

Somehow, I don't think the director will get hired. Ever.

Maybe going into a different field is a more worthwhile choice for them right now...

They're doing it wrong, or at least very badly. Hell the woman who is acting as the "table" seems like she's asleep. Flavor of rape can't be washed down by overpriced beer.

Chimay is better than Guinness, anyhow.

Quite frankly, that ad made me want to vomit. The caption "share one with a friend" was what got to me the most -- assigning zero personality and character to the woman involved. It's almost as though she wasn't conscious.

My mouth is literally hanging open. I can't muster words. This is outrageously offensive and just...disgusting. Yuck.

The sex was piss poor. When I'm with my lady, pulling her hair, slapping her ass, and giving her whatfor takes priority. It's a standard I stand by.

My perspective is that the hands went from; 1) funny, 2)wrong, 3)creepy and confusing.

That's disgusting.

"Share one with a friend"????

Blatant objectification. Apparently we are no better than a beer, and men decide who and how many people we sleep with for their entertainment and male bonding.

The worst part is actually the comments made about the video on YouTube.

Who the fuck cares if it was on spec or commissioned? It was made and people like it; that's the problem.

Truthfully, though, the amount of press this guy is getting for his spec ad WILL get him hired in the future. Whether or not this video is gross and misogynistic, it's getting him exposure. So I vote we stop giving him the time of day. I'd imagine Guinness is enjoying the second-hand attention as well. Ugh.

Please don't let this be an ad by Guinness, Please don't let this be an ad by Guinness

My thoughts whilst watching that horror that goes so far beyond the pail.

The misogyny is incredibly made all the worse by the underlying assumption that someone, somewhere finds this funny.

Unbelievable.

Ick, the sound effects made me want to vomit.

Thank goodness this isn't by Guinness, because I need my pints!

I don't remember if you have taken on the Twix "get the girl" ads, but if not, they're worth a hit too, and they actually are by the company.

Jessica,
I do not disagree, but with that description I did not expect the gross sad sex scene that it was.

Maybe a disclaimer?

That's a sad, pathetic, filthy commercial.

Amusing how you concentrate on how BAD the alleged sex must be, judging by the movement (or lack thereof) of the woman's back. Just for the sake of argument, then, consider the possibility that these people want to try something out, and not spill their precious Guinness while doing it.

By the way, who says the woman is not into this? Oh, because she is moving only slightly back and forth?

For all we know, the drink is on her, pun intended.

Rags,

If that is all the movement and noise out of a foursome, something is definitely being done wrong, and that is one unsatisfied woman. She should get up, take the rest of their beer, and tell them to come back when they've learned something.

I must have been missing something. Apparently, there is a feminist consensus on what sex must look like in order for it to be acceptable and satisfy a woman.

Anyway, while we actually are discussing this, would you not consider it a possible scenario that people might deliberately act carefully in such a situation?

And would you not concede that we are in no position to say, except out of prejudice and preconception, that a woman is being USED here in a foursome sex act?

I know many of you will be shocked by this, but I HATED that "commercial" or whatever it was. It's gross and dehumanizing and stupid. OK, I am probably wrong, but I think there is a difference between this and making fun of CNBC with CNBC Bra Sizes and the Real-Time CNBC Babe Rankings, especially when I also make fun of the men and I use the pervert traffic to support political causes that will benefit women. Whatever. No matter what, I could never see a woman as a sex object of loveless recreation in the way that woman was portrayed. Sometimes, I do get where you guys are coming from.

I am apparently an 'angry virgin' because I spoke out against this. Whoops.

I am apparently an 'angry virgin' because I spoke out against this. Whoops.

And would you not concede that we are in no position to say, except out of prejudice and preconception, that a woman is being USED here in a foursome sex act?

The position she is being used comes from the tagline, "Share one with a friend." They weren't just talking about the beer. And while some women may like group sex, I doubt they enjoy it from the perspective that they're the object being shared by one of the men.

And while I don't know what other people's sex looks like, I know from the positioning of the first two hands reaching for the bottle, what it's supposed to be implying. And from my experience, the lack of movement means not much is going on. As I commented above, it may just be what I like, but the sex in this commercial looks BAD.

Rags, no one is denying that some women may happily and willingly engage in that sort of sex act, and are in no way being used. The problem with the commercial is that the woman is treated as nothing more than a table with mouth and vagina. The “share one with a friend” tag line is equating the women to the beer. It is dehumanizing, simple as that. She isn’t referenced in the commercial the way the two (three?) men are because she is being treated as an object that the men can chose to share just as they share their beer. I can see how a commercial could be based around the same concept, but have the woman be an active part of it. The commercial could suggest that they are all sharing one another, or that the woman is sharing the men as well along with the beer, and it would not be offensive to me. If they had assigned any personality to her at all then it would have made it less disgusting. She didn't even get a drink of the damn beer.

Share one what with friends? Beer? Or Broad? This has a sort of bad-bar joke quality to it, the sort of thing that sounds really funny when a guy is drunk with his four male friends, but in the light of day they can't figure out why.

And my final thought when watching this was actually, "Why doesn't SHE get any beer?" Yes, it was an unappetizing sex scene. Yes, it was quiet and unenthusiastic. Yes, she was completely objectified. A headless, limbless torso. But you'd think that since she was doing all the work, she'd at least get some refreshment.

This video is no longer available due to a copyright claim by Diageo, PLC

"It's almost as though she wasn't conscious."

I'm not sure what sex is supposed to look like in order to be considered good, but if she's being raped, she should just break that bottle in half and use it as a shank.

Someone else is an angry virgin for commenting on it? That's funny, because this is the comment that I got after pointing out the sexism:

Get yourself a life "kelseyfro7"! Everything you stated is nothing more than YOUR twisted prospective.... I hate to resort to this but YOU need to get laid Quaker! or are you sadly one of those ugly left wing feminist freaks that are offended because your not beautiful?... Does your Quaker elders know your sneaking time on a computer? Hurry now, before you get caught and get yourself kicked out of your cult.

Yea. Intelligent argument for sexism, eh?

This is all women can do, use their sexuality. They aren't smart enough or don't have personalities, so they have to entice men. Thats why feminist are mad at body image related things, they have lost their only weapon, SEXUAL POWER.

I'm wondering why DevilLover hasn't been banned.
If a commentor is coming from a position that all women lack intelligence, character or agency beyond sexual power then I don't think feministing is the place for him (or less likely but more alarmingly, her).
I think a therapist's office where s/he can work out his/her issues regarding 51% of the population would be a better place to start.

Why would the company attempting to get an unauthorized ad that misuses their name in such a disgusting way taken down and succeeding be a bummer, Lettie?

DevilLover is clearly a troll.

This ad is the clearest example I've seen of sexism. Women, learn! You're there to be enjoyed and to make life easier for the blokes. If he wants to share you, don't complain, you're making him happy! You are there to decorate, nothing more.

Isn't it just the worst? You'll have blokes stating that women would only be angry about this ad because they weren't getting looked after. They make us rage then tell us it is our fault.

While I, as a man, struggle to enjoy life and find appreciation in one's visceral appetites without being sexist, I ask the community. What is a proper way to express sexuality in art and commerce?