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Target Women: Feeding Your F---ing Family


We're already well-established Sarah Haskins fans here, so we'll just present this without comment and bask in the funny.

Posted by Jessica - July 18, 2008, at 05:00PM | in Humor , Video

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37 Comments

This is me, basking in the funny -------

-----ahhhhhhhhh------------

Yeah, I was a little worried at first - but for someone who doesn't have kids, Sarah sure captured the anxiety we moms feel. Thanks for the clip!

This is me, basking in the funny -------

-----ahhhhhhhhh------------

Yeah, I was a little worried at first - but for someone who doesn't have kids, Sarah sure captured the anxiety we moms feel. Thanks for the clip!

Oh god I want to lick Sarah Haskins' face. The part at the end where she makes the 'sarcasm' speech is so fucking fantastic.
I love her.
Sarah, please make more. Please.

This is me, basking in the funny -------

-----ahhhhhhhhh------------

Yeah, I was a little worried at first - but for someone who doesn't have kids, Sarah sure captured the anxiety we moms feel. Thanks for the clip!

She is hilarious. :D

The "crock pot time machine" is gold. Oh if only...

I'll be your kid, Sarah Haskins! Adopt me! I love Thai food and mocking stupid commercials!

That CrockPot commercial was creepy. But now I feel compelled to walk around going 'wooooooooooooooow'.

I just sent a suggestion to comedy central that she should be on the Daily Show.

I think everyone here should do the same!

OK, so that's not cutting edge feminist activism. But I really want to see her on the Daily Show.

Misspelled, I want her to adopt me too! We can be sisters under Sarah. I'll even change my name.

I hope she never, ever stops the funny.

Barbara P, I'm gonna do that too!

Sarah Haskins on the Daily Show -- now that would be awesome

I'm really sorry to be obnoxious - is it possible to retrieve entries submitted to the community blog before they're approved? I accidentally submitted an entry to community.feministingcommunity instead of community.feministing and it was an entry I liked a lot! Is there a way I can get it back?

(stupid of me not to save it on my drive, I know)

My daughter and I make fun of those commercials. I am a single mom w/ an 8-y-old daughter and tonight she had a veggie corn dog on the way to rehearsal. Then we will order sushi. Yeah!

haha yes. Sarah Haskins has the best segment on CurrentTV. I love the "no kids" comment at the end. The idea of me having to always feed other people everyday just annoys the shit out of me. :)

I always love how these commercials are for complete crap.

I'm loving these Target Women videos. They really bring out the total crapitude of the ads, and they're funny! Feminist critique of advertising can get really depressing sometimes, for obvious reasons.

Hahahha oh my! I can't stop laughing and I've watched it over 4 times

Hahahha oh my! I can't stop laughing

Love love love her! I hate all the commercials where the mother is expected to provide food/housekeeping services. Anyone see the ads for KFC's "Mom's Night Off" meal, which depicts women throwing their pots and pans out the window in a fit of liberation? Yeah, puke.

I, too, would lick Sarah Haskins' face, given the chance. I wouldn't even be casual about it--one big slurp in a public place, followed by a huge, beaming smile.

When she said, "No kids," I was ready to move in with her, and I'm married to a man. This episode put me over the top.

This was the best one yet!

Can she please have her own show? Pretty please?

"Tastes like you cooked all day."

Is that the goal? Is that what we're expected to do, stand in the f'ing kitchen all day cooking a work of art that the family will destroy and probably won't remark upon? "You should be cooking all day, but since you aren't (bad woman who we are going to emotionally blackmail into buying our product), we will help you lie about your value (you lying wench)."

Yup, I would get in line to lick her face too.

This is great and my heart jumps everytime I see a new target women clip!

i LOVE Sarah Haskins, I just sat here and remembered this past Christmas morning when my grandma gave me a crockpot so I can "eat like a real lady" even after being at school all day. Because it's so true, the crockpot IS time machine!!

Ugh... I also hate how almost all food-related or kitchen appliance-related commercials are obviously targeted not just at women, but at mothers of nuclear families. Painting men as either whiny, needy kids or useless, demanding husbands (can't survive when mom's not around!) is not so great.

Does anyone else remember that in one of the Ramona Quimby books, everyone came home one day and found that Mrs. Quimby hadn't plugged in the Crockpot, so there was no delicious hot supper, and they all completely lost their shit and ran around crying about how everything was wrong? I think it ended with them all going out to a fast-food place -- oh so naughty and wasteful, but oh so tasty.

And of course it had to happen on one of those days when everybody was already "cross." Is it me, or was Beverly Cleary kind of obsessed with people being "cross"?

Misspelled, I don't remember the Crockpot in a Ramona Quimby book, but I do remember when Mrs. Qumiby served the family cow tongue. I'm sure most food companies and their advertising agencies would be proud to say they never served their children cow tongue.

On another non-feminist note Pad Thai is so absolutely delicious I would not know what to do without Thai food.

Misspelled, I remember that Ramona book scene quite vividly :)

But I have to say that I LOVE my crock pot. I start it as late as 10 am and still eat shortly after I get home from work. The fella and I do the prep work together the night before and I just bung it all in and turn it on before I go. Easy peasy.

misspelled, I very much remember that scene. And I remember the detail she put into describing the french fries--crisp on the outside, mealy on the inside, perfect doneness. And wasn't there an older man at the restaurant? I don't remember how he factored in. I also remember the cow tongue, how she scraped off the sauce and saw the bumps. I remember the bluing in the bathtub and the toothpaste in the sink.

God, I hate these commercials. Cooking is not that hard! I grew up in a nuclear family, and once I was old enough to cook, we had a deal where mom, dad and I all had to cook twice a week. The day no one cooked was called "Fend for Yourself Night" and we all seemed happy to feed on leftovers. My dad's cooking skills were limited, but now that I've moved out and dad doesn't have the same hour long commute that mom does, dad cooks dinner ever night, and is probably the best cook at this point. A middle-aged white guy cooks, and the world hasn't fallen off its axis.

Annndddd my girlcrush on Sarah Haskins has been confirmed by the fact that we both could not survive without pad thai.

Re. the Ramona books: yes, there was an older man at the fast food restaurant. He was a retired soldier who paid for the family's meal, explaining to the waitress that he missed his family and had a granddaughter about Ramona's age.

Beverly Cleary is excellent at capturing how children think and feel. That's enough to compensate for her books showing their age.

"Does anyone else remember that in one of the Ramona Quimby books"

I loved those books. However, the family never ended up going to a restaurant. Instead, the dad cooked pancakes for the family and fought with Mrs. Quimby, who swatted him with a spatula.

My Dad's definitely a better cook than my Mum - he's doing the Sunday roast tonight (OK, I had to put the chicken in the oven while he was at the pub, but now he's making the gravy). They've always split the cooking pretty evenly, and my Mum favours the Crockpot, 'cos it turns cheap-ass blade stewing steak into a fantastic Argentine casserole. And with a timer, you don't have to be home to turn it on at 10am.

Ramona Quimby rocked, although the only bits I remember is the two daughters trying to cook chicken & mixing up paprika and cayenne pepper (the recipe needed "red dots"), and a character eating one bite out of every apple in the basement. 'Cos the first bite is always the best.

I'm a huge fan of sarcasm. And I'm just lovin' all the sarcasm she always uses. I hope she never quits putting a smile on my fact with these hilarious videos.

However, I am not a fan of commercials. I've noticed that when commercials involve cleaning or cooking, it targets women. WTF?!
I'm still anxiously waiting for this to change.

The one ad that's really bugging me right now is for some paper towel (maybe Branwy?) a dad and (male) child spill something and just stand there staring at it talking about how hard it will be to clean until mom (with her ultra spiffy new wonder product) comes to clean it up for them.

The one ad that's really bugging me right now is for some paper towel (maybe Branwy?) a dad and (male) child spill something and just stand there staring at it talking about how hard it will be to clean until mom (with her ultra spiffy new wonder product) comes to clean it up for them.

Also I want Sarah Haskins on The Daily Show, pronto, who knows someone who can make this happen?

I HATE that Brawny ad. Equally nauseating is the Pledge commercial where the woman just finishes cleaning the house and a wave of kids comes in to mess the place up again. She starts to complain, then cut to the announcer, who more or less tells her to put a smile on her face because Pledge has made a better product that will make cleaning faster. If a woman's upset about having to do all the house-cleaning, it MUST just be because cleaning products are inadequate. Heaven forbid anyone else around the house pick up a damned dust rag.

Yessssss!!!!!!! Omigod yes! I have been waiting to hear a discussion about the shittiness that is the cleaning/kitchen appliances advertisements for such a long time. Lol, I hae been complaining about the sexism in these commercials ad nauseum to my friends for years now. It's just great to see it finally talked about on an open, public thread. Lol, sorry got a little excited there. :)

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