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Indian Maxim: Worse than the U.S. edition?

From today's New York Times:

Indian versions of Vogue, Rolling Stone, OK!, Hello, Maxim, FHM, Golf Digest, People and Marie Claire have all sprung up this year, and GQ and Fortune are soon to follow. They join familiar names like Cosmopolitan, Good Housekeeping and Reader's Digest. [...]

Some, like Maxim, seem to pride themselves on pushing the envelope of good taste even further than they do in their home markets. The magazine's July issue includes the feature "48 Ways to Get a Gori" (gori is Hindi for fair-skinned woman, and is used in this context to mean a foreign white one). Some ideas the article offers: keep in mind most American women are extremely angry at Indians for stealing their jobs; don't ask an Italian woman if her family is part of the mob; to approach an Israeli woman, try a suicide bomber joke.

Ugh.

(h/t Isaac.)

Posted by Ann - July 14, 2008, at 04:38PM | in International , Media , Racism , Sexism

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7 Comments

[0+] Author Profile Page Louise said:

Oh, that's... that's lovely. Really. I'm glad that we've found a way to roll up sexism and racism into one convenient package.

My other half is American and was horrified when I was writing a piece for the BBC about "lad mags" i.e. Maxim, Nuts, Loaded, etc and brought a pile home as research at how much worse the UK version is compared to the US. I have written about it extensively on my blog. They include things like whole pull-out magazines with 1cm x 1cm tiled images of women's breasts (no heads pictured) which they claim have been sent in by readers (although of course with that many images, it would be impossible to be sure each woman had consented to having her image published). And famously one of them (Zoo) ran a competition called "Win a boob job for your girlfriend!". Puke.

Whoa. That is all. Whoaaaaa, there, Nelly.

"...to approach an Israeli woman, try a suicide bomber joke."

Causing her to break you with Krav Maga, and entertainment to be had by all. Well, all but you.

That is beyond sickening!

I hate those particular magazines more than McCain. Actually...no, those two are equal. Why is it that in today's world we still cannot get over sexism and racism?

ugh

Because if there's one thing I want in a man, it's for him to know absolutely nothing about people except harmful stereotypes.

I'm sorry that, especially the "helpful" suggestion for picking up an Israeli, cracks me up. It sure sounds like the editors of that magazine want to improve their odds of getting laid; so they're doing all they can to make sure other Indian men get their balls kicked for their trouble.

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