Hm, this is interesting.

I love Always Sunny, but mostly BECAUSE it's obnoxious and you want everyone in the show to suffer because they're such horrible assholes. Unlike South Park, which tries to make being an asshole ok, Always Sunny is about punishing being an asshole.

This ad is using the sort of assholish reasoning you would expect Mac or Charlie to use in an episode, but completely divorced of the show's morally a-moral context (if that makes any sense). So the ad fails to connect with its target audience on a basic level -- it only works for people who watch the show without "getting it."

how do you know this isn't a tongue-in-cheek reference to how absolutely stupid that line actually is?

how do you know this isn't a tongue-in-cheek reference to how absolutely stupid that line actually is?

its a short, cute, funny line...and sometimes we really do dress that way when we want it.

I don't get it. What the hell does this have to do with the show? Or is it just cheap and "edgy", designed to shock us for second to get our attention? That's just juvenile: the equivalent of starting a fourth grade oral book report by saying, "FIRE! Now that I have your attention, 'Superfudge' is..." It's ridiculously sophomoric.

When will people get the message that rape jokes are not funny?

You should see the other one they do. I can't remember it specifically, but it's something like "this show is like an STD" and little faces pop up on the logo like pimples. It's gross.

It certainly could be, but it's a risky form of humor because there's not enough context, or tone cues, to really clarify that it's meant to delegitimize the line. It's like using the phrase "she put herself in that position" as the entirety of a rebuttal to the phrase "she put herself in that position."

ugh, I didn't even have to press play to know what it was going to say.

Not just awful, cliche and tired too.

I've never seen the show (I've listed it under shows to watch, I promise), but judging from the comments, people who are familiar with it don't get the ad either. Is THAT the kind of humor I'd find on "Always Sunny"? Is this a deviation from their taste?

Well something like that would be funny UNTIL you experience sexual assault and then approach the police about the crime only to have them ask you questions about how many guys you've slept with in your lifetime or how short your skirt was the night you got raped. One of my friends who was sexually assaulted said the process of putting her rapist to justice was as difficult as the rape itself.

The Brawn: The first episode of Always Sunny involves "the gang" splitting across-lines at a clinic protest, with one of the members trying to figure out which side he should support by 'who had the hotter women.' He ended up getting caught on the fence and being pelted with eggs by both sides.

Every person in the show is a horrible, horrible human being. And watching them suffer because of it is great fun.

You know, I really get sick of this attitude men take towards women. Perpetrating this line of thinking is so damaging. I come from a small town and used to loving dressing up, dressing pretty because I loved the way it made me feel about myself. Nowadays, living in New York City, I can't stand dressing up because it feels like I'm being punished for looking nice. The amount of harassment I receive on street is not at all flattering, it actually makes me feel sick and disgusted and violated. From the men grabbing me, yelling insulting comments out windows, to people coming up to me and whispering in my ear...it's almost not even worth it. No- I'm not dressing like this for the viewing pleasure of people on the street, or to please a particular man. I'm dress nice so I can go to an event and feel good about myself. I hate that men feel entitled to harass women based on the way they are dressed. And I hate that misogonystic ads like this are even allowed to air to perpetrate this sexist mentality. Would we react as blindly to an overtly racist ad? How can we write to these people are complain?

That's fucked up. Using a line like that to promote a show is just so low. Rape jokes just aren't funny, and the broader context of the show doesn't change that (esp. when there's no context to the ad, viewed by tons of ppl who don't watch the show)

for some reason, i've always hated their advertising.

this reminds me of a billboard i saw near hollywood, which aggravated me.
why is it that we are usually portrayed in a sexual way?