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Fake Benetton campaign?

Just so you know: Seems the Colors of Domestic Violence campaign may not be an official Benetton thing. Broadsheet reports that a senior fashion public relations manager for the company says that Benetton has never heard of the campaign. So where in the world did this thing come from?

Posted by Jessica - May 30, 2007, at 01:42PM | in Updates , Violence Against Women

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9 Comments

LOL!

We've been trolled!

I have a feeling the Axe Body Spray Denim Skirt Mouse Pad people may be involved.

Can't imagine a connection to the Lite Brite guys for Cartoon Network who hoaxed Boston. But you do wish whomever would take responsibility. Thanks for posting this.

[0+|0-] Author Profile Page Lacy D. said:

Clearly, someone with a questionable sense of humor.

Mostly unrelated, but the Boston thing wasn't a "hoax" and it drives me up the wall when people call it a "hoax." It was a viral marketing campaign. It was an inside joke that 99% of the population didn't get, but it definitely wasn't a hoax. Just sayin' :)

So noted, Law Fairy. :)

[0+|0-] Author Profile Page Cara said:

Dude. What the fuck.

We totally got punk'd, though.

[0+|0-] Author Profile Page Heroine of the Story said:

Yeah, we got punk'd. It just pisses me off because the asshole who put this out is probably laughing at us right now. At least it wasn't a shameless ad, but still...

I was thinking maybe it was a spec ad. I read AdRants daily, and it wouldn't be the first time something by an ambitious ad agency,or a student, even, was mistaken for a real ad.

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