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Be a mindsticker.

Tab: Because no one remembers a fatass.

Posted by Jessica - January 12, 2007, at 12:35PM | in Popular Culture , Sexism

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19 Comments

[0+] Author Profile Page Edo said:

Now that is one awful ad in soo many ways. It's very awfulness did though make me smile, so thanks for that. "Mindsticker" just thinking of the sheer amount of stupidity that had to be present in the room when the idiot ad execs thought that one up just makes me giggle.

Of course, the sexism and misogyny displayed in the ad is quite sobering and saddening. :-

Hypnotized...by...patriarchy...

Must...abandon...feminism...

Buy...pipe...and...sweater...

Mindsticker? Mindsticker? How was this not an SNL fauxmercial?

[0+] Author Profile Page noname said:

WOW. That was... um... subtle. :(

I know I should be shaking my head rather than shaking with laughter, but I can't help it. I mean, "The Coca-Cola Company wouldn't have it any other way"? Mindsticker? Actually, I think "mindsticker" may be the most ruthless atrocity ever committed against the English language. And then the harp and the sweet, sweet vocals. That ad had it all.

Damn, and I thought the "mountain grown" coffee commercial (sorry, I don't know how to do links) was the best piece of beverage-related sexist shit out there. Now, I'm not sure if it's worse to threaten women with verbal abuse if they don't make good coffee or to suggest that men won't desire them if they aren't pencil-thin.

Ahhhh... the 70s.

Wasn't Mindsticker the name of The Prodigy's dismal follow-up album to Firestarter?

Mindsticker? Sounds too much like a potsticker...yummy ...dumplings :) Sigh. I concur with Heraclitus, this is a crime against the English language. I'm sorry, but if you can't hate on women using the current vocabulary (which is rich in female hating terminology) you just aren't worth the effort of addressing. Silly rabbit.

I know its horrible and antifeminist but it still made me laugh out loud, which I needed today.

Errr......sooooo in for a guy to think about me, I have to keep my figure? Meaning I have to be thin?

O_o

Wait... so if we all get fat, men will stop objectifying us???

(tempted by thoughts of a double-whammy of getting to eat rich foods and robbing the patriarchy of my physical attractiveness)

Oh wait. They can objectify anything (yup, "thing") with a vag. My bad!

[0+] Author Profile Page Jo said:

I'm creeped out more by the voice, which reminds me of HAL's, than by the misogyny of the ad.

Be...a...mindsticker
...Dave...

[0+] Author Profile Page Rianwyn said:

Ha ha. After laughing my ass off, I can't help but think 'mmm... Snickers...." This ad isn't helping my shape at all. *sigh*

For the first part of the ad I could've sworn that was a laundry detergent commercial

[0+] Author Profile Page Carlie said:

Oh, my word. I actually saw it as even worse the first time, because those lyrics are so hard to understand that I thought she was singing "do you want to have a fudge shake" (instead of "don't you want to have a nice shape") and that they were even more explicitly saying how much better Tab was for you than anything else.

[0+] Author Profile Page Rach said:

OK, not only is "mindsticker" one of the most ridiculous slogans I've ever heard, but the offkey screeching of the woman who seems to be in a patriarch induced trance is terribly frightening. It sure makes me wanna stick something somewhere, I'll tell you that!

[0+] Author Profile Page anorak said:

I love it!
Everything about that ad was fantastic...the music, the mothering montage, the "blue steel" or HAL 3000 voiceover [nice one Jo], the "mindsticker"!
Only thing, am I alone in hearing "mindsticker" and imagining a stabbing through the skull? No?
Just me then? Ok...

[0+] Author Profile Page Natrhanial11 said:

I love it!
Everything about that ad was fantastic..
"The Coca-Cola Company wouldn't have it any other way"? Mindsticker? Actually, I think "mindsticker" may be the most ruthless atrocity ever committed against the English language. And then the harp and the sweet, sweet vocals. That ad had it all.


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