The only ad for birth control I don’t like
Sooo creepy. Adrants points out this ad for birth control (generally a good thing) in Bangkok. Now, I don’t know if “baby dumping� is something that happens a lot in the city, but a drug company has decided it’s the perfect tragedy to help advertise their birth control pills:
Drug company Schering has co-opted the horror and turned it into an ad campaign for its birth control pill. The ad is an outdoor installation in the form of trashcans - placed near universities in Bankok - with motion sensors that, upon sensing the motion of a passerby, deliver the sound of a baby crying. Once the top of the trashcan is opened, the passerby is presented with Schering's message.
I’m am totally freaked out.
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What a gruesome ad campaign. It’s so elaborate too; you have to work through a couple of steps to even get the product message. Really it reminds me more of performance art than traditional advertising. Besides all of the obvious reasons to be disturbed by this campaign, it's also another example of how corporate advertising has co-opted the tactics used by activists.
Actually, I keyed around using site:th and came across a couple of boards where comments were made to this effect ... so perhaps it's a valid attempt to cut down on human "waste", sometimes it takes extremes to counter extremes.
"Performance art" is such an apt comparison. Unbelievable.
My husband suggests we should steal this and turn it into abortion-law advertising...perhaps spread them around in Pierre, South Dakota, but with a different message inside?
I am trying to spread the word on a new bill (spearheaded by the GOP) almost up for vote in the Senate called HIMMA (S.1955). The bill will override state guidelines that ensure health insurance companies provide coverage thing slike birth control and pre-cancer screenings. Basically, if this passes business can offer crummy, bare-bones health insurance plans.
And woman especially will get screwed because it will no longer be mandatory that insurance companies cover stuff like birth control.
Oh wow, that is just horrifying. Is that even legal...?
Sure, it's distasteful. It's horrible. But the central idea is good. Maybe next time they could just, I dunno, try using BILLBOARDS, like everyone else?