Revlon decides older women exist
So long as they’re spending money of course.
Revlon Inc. is looking to recapture its glory by chasing after an untapped market: women over age 50.As part of a turnaround effort, the New York-based cosmetic company unveiled its biggest launch in more than a decade, Vital Radiance, a line of makeup formulated for older women. Largely forgotten as Revlon and other competitors such as L'Oreal SA have focused on age-defying beauty products for women in their 30s and 40s, the segment is becoming a hot new opportunity.
Makeup for older women? What a radical concept.
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It's kind of a radical concept in an industry that capitalizes on the glotification of youth to even admit that their products are for old people. Of course, these products are still designed to make you look younger - smoothing and plumping and such. But, really, it's makeup, sold to you on the idea that you're not sufficiently good-looking without it. We can't expect very much self-esteem-building from these companies if they want to stay in business.
On the other end of the spectrum, the newest Avon catalog that got dropped off in my mailbox (in spite of my never having ordered from avon or, indeed, having worn makeup in my entire life outside of theatrical productions, they keep sending them!). In it they have a series of anti-aging makeups -- you're supposed to start with one, then go to the next when you're a bit older, then to the next when you're even older than that.
The "youngest" of the anti-aging makeups was targeted toward women in their EARLY 20s.
I wonder if I should tell my neighborhood avon lady to shove it.
Wrong market I think, not because we are not shallow too, just don't happen to know anyone in my age group who wears make-up, looks like crap. All for not growing old gracefully, like staying out of the sun, hydration, good nutrition & exercise or whatever.
Not saying that I think make-up looks bad when used appropriately and artistically, provides the wearer with a different look for the sheer fun of it, just like Molly said, only a bit of personal theatre ... just doesn't seem to look good on my generation ... never has.