Could these girls get any cooler?
The local teen organizers of a "girlcott" that led Abercrombie & Fitch to pull two T-shirts from its shelves will visit the company's headquarters today to pitch their own designs.Fourteen girls from Allegheny County Girls as Grantmakers will take a bus this morning to the clothier's headquarters in New Albany, Ohio, near Columbus, for a 90-minute afternoon meeting with company executives and managers.
The young women are keeping mum about what designs they have in mind until they can make their pitch, and there is no guarantee Abercrombie & Fitch will use their designs.
This is so bad-ass. One of the girls, 16 year-old Emma Blackman-Mathis, says “I'm really, really excited to think about the fact that in a year these empowering T-shirts will be in pop culture mainstream stores, and that's mindblowing.” Yes it it.
If you’re feeling innovative, Broadsheet is collecting slogan suggestions that they plan to send to A&F and the young women.
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its a great campaign. cool idea.
That is the coolest thing A&F has ever done; accept ideas from the group they are marketing to. I've never bought an item from their stores, but if the gals suggestions are used, I'll get a t-shirt.
hell yeah, maryjane. i kind of shudder at the thought of setting foot in an a&f store, but if they accept these ideas, such awesomeness must not go unrewarded.
Great idea. games