Just in case your local mall selling playboy bunny shirts to tweens wasn’t enough of a reminder of just how “cool” Playboy is these days:

The Playboy Bunny is getting a makeover from haute fashion designer Roberto Cavalli. Playboy has tapped the Italian couturier to redesign the iconic outfit, which was the first service uniform granted a trademark by the U.S. Patent and Trade mark Office. The skimpy threads, which feature bunny ears and a tail that accentuates the female backside, debuted at Chicago's Playboy Club in 1960 and quickly became the symbol of the lad rag.

The fashion industry joins forces with the porn industry, huh? Shocking.