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Lovely

Don't you love those mornings where you're driving to work, minding your own business, and are confronted with a lovely billboard for Newcastle Beer reading:

NEWCASTLE BROWN ALE: Not Heavy, Never Bitter. Can you date a beer?

Ugggghhhhhhh.

I'm thinking of sending this to Ms.'s "No Comment" page.

Anyone else seen some sexist gems lately?

Posted by - June 30, 2005, at 08:39AM | in Sexism

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4 Comments

[0+]  karen said:

Now, I would be okay with it if the text were placed with a picture of a beer-gutted, mean-lookin' man. Without any sort of visual cue it really seems like the target of the words ("bitter" "heavy") is obviously women. Boo on that!

[0+]  stephen said:

I thought 'heavy' and 'bitter' referred to the man! I certainly wouldn't want to date him.

It's a definite stereotype of women, and is in fact one of the two official categories of women that are believed to exist on the MRA boards--fat, old, mean women and nubile, young, compliant women. Those are your options.

[0+]  nas said:

seriously why let this make you upset. Ask yourself what kind of guy would date and have sexual relations with a bottle of beer over a woman? Not a pretty picture is it.

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