A California winery has just released White Lie Early Season chardonnay; created with women in mind, it has about 4 percent less alcohol compared to other wines:
An all-woman research and development team worked on the wine, which is scheduled to start selling in major national markets in May for less than $10 a bottle…
The reason behind White Lie's lower alcohol is that it's made from grapes picked earlier, when sugar levels are lower. Technology is used to extract a little more of the alcohol.
The approach is quite a change from the recent "hang time" trend of letting grapes stay on the vines longer in pursuit of ever fuller flavor.
"There were a bunch of us sitting around saying, You know what? We don't need all that alcohol," said Tracey Mason, director of global innovation for Beringer Blass. "We really wanted to create a wine for everyday consumption that tasted great."
Outside of the fact that women are affected physically more by alcohol, I’m not really sure why a “lighter” wine would appeal to women specifically. Personally, I like a full flavored wine. Damn it. Now I’m thirsty.
Less alcohol=less calories. That's why I like light beer. Heavier beers go to my head.
"There were a bunch of us sitting around saying, You know what? We don't need all that alcohol,"
What? What? Clearly missing the point of drinking wine altogether.
Note to self: "never ever buy wine from these people, some of their crazy may have seeped into the grapes"
ha! no shit--I say bring the alcohol on. how else will i get the voices to go away?
hi,
I liked your vision of low alcoholic content in wine,but segmenting it to women is your weak line,infact if you know then this wine can be a bliss if you project it for younger generation and also can highlight it by showing various health benefits,so that a pull strategy is developed for your product,
Regards,
Dr.kanta sachdev