Reuters reports that British women plan to make the world's longest chain of bras on the island of Cyprus to raise funds and awareness for breast cancer:

Organisers said they will need at least 90,000 bras and about 10 months to build the chain that they hope will put them in the Guinness Book of World Records. The previous record was a 79,000-long bra chain in Singapore.

Talk about original organizing! Though I would feel kind of bad sending in my nasty-ass old bras for the world to see. Gross.